CES 2014 – It's a wrap

Walking the halls of CES is like rummaging through a rainforest as a caterpillar.  Things are way farther away than they appear, and you will see a million interesting new things on the way to your destination.  If you read Part 1 of the CES blog, you most likely got a feel for what the (now CES-famous) Gibson Tent was like.  On the last day of CES, I ventured deep into the CES halls of abyss and saw some pretty interesting things.  Here are some of the more interesting sectors that I witnessed:

Robotics

Partly interesting – partly scary; robotics are here in full swing, and all the big players in the industry at CES were making sure they were going to be noticed.  There was an actual “Robotics” section with everything from bots that will clean your floor, to super-bots that will make you dinner.  It was obvious that companies are still trying to figure out where this sub-industry will go, but CES was the place to get a good idea of the direction of mainstream-robots of the future.  I saw everything from human-like robots to ones that look more like something that could dig up your yard. Continue reading “CES 2014 – It's a wrap”

Cakewalk at CES 2014 Update

This is my first time at CES, and I can confirm that it is an enormous conglomeration of amazing technical craziness.  Quite larger than NAMM, CES brings out all the largest companies in the world who want to put their best foot forward by impressing show-goers with their latest and greatest; and it doesn’t disappoint.  As we stated a few days ago, we have been fortunate enough to obtain a booth at CES this year through our new Gibson affiliation and things so far have been nothing short of amazing.

Cakewalk Product Specialist Dan Gonzalez and myself have been in the in the Gibson tent demonstrating the new SONAR X3 along with Z3TA+ 2 and all the ProChannels modules since Tuesday.  It always fun turning heads with folks that have never seen SONAR in action and that is surely the case here.  There have been many new artists stopping by who are blown away when we show them features such as Track Templates and FX Chain Presets combines with the ProChannel.  I am happy to say that we are making some new friends for sure.

The Gibson Tent has “proven” to be a vibrant spot to be to say the least.  After spending some time with Gibson Social Media expert Sean Dooley, he showed me some twitter reports that displayed Gibson trending on four different spots in the top 10 by day 2 of the CES Convention.   The Gibson Tent is positioned perfectly outside of the main halls of CES, so it’s very visible and surely an eye-catching specimen when leaving the main location – especially when the Back to the Future DeLorean is  sitting smack-dab in front
Continue reading “Cakewalk at CES 2014 Update”

Cakewalk and SONAR X3 at 2014 International CES Convention

Things are moving fast and in a very positive direction here at Cakewalk.  It’s an exciting time with our new Gibson brand alliance, and we are excited and honored to announce that for the first time we have a presence at the 2014 CES Convention in Las Vegas.  CES is known as one of the premier conferences in the world where the top-tiered technology companies come together to show off new products, discuss the current and future climates of the industry, and of course… NETWORK.

 

 

Cakewalk’s Head of Artist and Public Relations Jimmy Landry along with Product Specialist Dan Gonzalez will be on location at CES and will be sharing their experiences through our Instagram account as well as our other social media outlets.  They will be in the heart of CES at the Gibson tent showing off the power of SONAR X3 along with other Cakewalk products.

 

Follow Cakewalk on Instagram and Twitter to get real-time updates on all the CES/Cakewalk interaction.

 

Why Cakewalk’s CA-2A Made a Big Impression at NAMM 2013

Every January, thousands of gear companies, PR professionals, artists, and gear-junkies converge in Anaheim, CA for what is known as one of the world’s biggest music festivals; The NAMM Show.  If you have never been, it’s a playground for the musician where one can find everything from the latest boutique guitar amp to the newest beta software development.

As a software company that participates at the NAMM show year after year, one pattern we have seen which holds true for all companies is that you just know when you have a great product on your hands.  This year was no exception when we unveiled the new CA-2A leveling amplifier to the press, artists and gear-heads; the feedback was beyond our expectations.

The CA-2A had 3 primary points of contact with the public at NAMM:

1. On the show-floor where SONAR X2a was being demonstrated on three machines.

2. The main-stage demonstration area where Cakewalk’s Seth Perlstein (along with other artists) showed off all the features of our software.

3. The Cakewalk V.I.P suite at the Hilton where we set up a studio atmosphere to show off our newest software combines with Roland’s integrated hardware.

While the show-floor and main-stage demo area served as a platform to show our customers and retail buyers our new products, the Hilton suite was where we were able to get the CA-2A in the hands of some well-known artists, along with seasoned experienced gear-savvy journalists.  The beauty of these meetings was that we were not looking for pats on the back or hot air; this was a chance for us to get straight feedback from professional users other than our beta developers for the first time.  After 4 days filled with over 50 meetings, here are a few quotes directly from the demonstrations:

TC Spitfire (producer/songwriter/engineer – Paul Oakenfold, Cher)

“With the style of music I produce on a daily basis, I’m excited to put the CA-2A to work next week.  I absolutely have to have side-chaining capabilities with dance music, so to have that feature in this type of leveling amplifier is huge for me.”

 

 

Tim Wynn (producer/composer/musician – co-owner of SonicFuel studios specializing in Film, Television and interactive media music)

“On any given week I could be writing and producing music for feature films, TV shows or mixing music for some of the biggest titles in video games.  I think the CA-2A is going to be a big part of my plugin arsenal.  From what I just heard in direct comparison to the other leveling amplifiers, I can’t see why anyone would not pick this up.  The fact that it’s lightweight on DSP and you don’t need an external card to run many                                              instances will be a big plus for me; for anyone for that matter.”

Shawn Clement (producer/composer/musician – Clemistry Music at Paramount Studios, Hollywood, CA)

“Anyone looking for a fat classic vintage compression sound will love this thing.  It’s great that you [Cakewalk] guys modeled the R37 screw as well which works miracles on vocals.” [The R37 screw helps control the high-frequency compression.]

 

These were just a few out of the many folks that stopped in to hear the CA-2A up against other leveling amplifiers.  In the next week I will be uploading another blog here exemplifying the sonic capabilities of the CA-2A as I put it to the grind here in my studio in NYC.

A quick look at the CA-2A Feature Highlights:

  • VST, Audio Units & ProChannel compatible (Mac/PC)
  • Meticulously modeled.
  • With only a few simple controls, it’s easy to use and provides instant gratification.
  • Warm, smooth and natural sounding compression characteristics.
  • Frequency-dependent gain reduction.
  • Compressor and Limiter modes.
  • Up to 40 dB of smooth gain reduction.
  • Sidechain input for ducking, de-essing and pumping.
  • Gain reduction CV output to modulate other effects.
  • Zero latency for real-time tracking and mixing.
  • Fully modeled “R37” HF Pre-emphasis control.

See all CA-2A T-Type Leveling Amplifier features

Availability and pricing:

The CA-2A T-Type Leveling Amplifier is now available for $99/£79/€99 and includes VST, AU, and ProChannel Module formats.  Customers who previously purchased the PC2A (ProChannel Module) format can upgrade for $19.99/£15.99/€19.99 on the Cakewalk Store.

Download the CA-2A T-Type Leveling Amplifier

Highlights from NAMM 2013: New Products from Cakewalk and Roland

Cakewalk and Roland at NAMM

If you weren’t able to make it to sunny Anaheim California for the 2013 Winter NAMM show, you missed out on quite a show from Cakewalk and Roland.  Ballroom A was packed with press, dealers, artists, and engineers hoping to get a look at our latest technology and new products.

Cakewalk kicked off the show by announcing the new CA-2A T-Type Leveling Amplifier – now available for download at the Cakewalk Store for only $99/£79/€99. This legendary vintage electro-optical tube compressor, originally released as a ProChannel module, is now available in VST or AU format.

CA-2A

The other big showpiece at this year’s show was touch support in SONAR X2. We had multiple experience stations where users could reach out and touch SONAR X2 for themselves. Station setups included a 27″ touch display, Z420 PC from HP, 2 Intel Ultrabooks with built in touch screens, Roland A-300 PRO MIDI Keyboard Controllers, Roland Octa-Capture Audio Interface, and a brand new Roland Studio-Capture USB 2.0 Audio Interface.

Our main stage demos included Working with Touch in Skylight, Mixing with Touch, Touch in the Matrix View, plus SONAR Technology including R-MIX SONAR, ProChannel, and Virtual Instruments like Z3TA+ 2.

We had some special guest demonstrations as well. Our friends at Overloud joined us to show of TH2 Producer and BREVERB SONAR.

We also had TC, Paul Oakenfold’s main engineer, discussing techniques for remixing and vocals in SONAR X2.

As usual, Cakewalk’s NAMM booth was surrounded by all the other the other members of the Roland family.  We were fully impressed with all the new Roland product announcements.  You should be sure to check out the entire lineup for Roland Connect 2013.

CakeTV Live Episode 3: Rhythm Tracks – Coming June 28th

Watch the last CakeTV Webinar

CakeTV Live Episode 3: Rhythm Tracks – Production and Mixing Techniques
Please join Brandon Ryan and Seth Perlstein of Cakewalk for the third installment of CakeTV Live, Cakewalk’s entirely live, bi-monthly webcast at 2:00 PM Pacific Time. This time we’ll focus on the backbone of music production,  the rhythm tracks – namely drums and bass. We’ll take raw tracks and apply various production and mixing techniques, employing all kinds of features in SONAR along the way. Topics will include: Continue reading “CakeTV Live Episode 3: Rhythm Tracks – Coming June 28th”

Musikmesse Preview And New ProChannel Module

If you thought NAMM was something, wait until next week when Musikmesse 2012 opens itself to the world in Frankfurt, Germany from March 21st – 24th. The planet’s largest Music Industry trade show is looming just over the horizon and we’ll be there to show off our latest wares, gadgets, and goodies, including a new brand new, yet to be released ProChannel module.

We’ll formally announce the new module at the show. In the meantime, check out the picture below to spot the module in action. But don’t tell anyone I gave you the drop, OK?

Hidden in this sea of ProChannels is the new module we’ll announce at Musikmesse 2012

Continue reading “Musikmesse Preview And New ProChannel Module”

Meet a Rep Returns as Cakewalk JAM Session – Just Ask Me!

For the past several years our Meet a Rep events have been a fantastic alternative to the traditional clinics and scripted demos that have, for the most part, gone the way of the dinosaurs in our industry. Rather than being rehearsed demos, Meet a Rep days were more of a casual hangout where we would show you whatever you wanted to see in SONAR.

Cakewalk's Seth Perlstein hosting a JAM Session at PMT Leeds in Leeds, England

Continue reading “Meet a Rep Returns as Cakewalk JAM Session – Just Ask Me!”

It's in the bag – SONAR X1 on a Laptop

Just like many of the members of the Cakewalk staff, part of my job requires me to travel all over the world giving trainings and demonstrations on SONAR X1 Production Suite and the other members of the SONAR family. Although shows like NAMM have dedicated machines for demos like the HP Z800, the majority of trips require that I am self contained and bring my studio with me. This means a mobile SONAR rig is paramount.

I am getting ready for a trip to the UK and thought I would share what I pack as my typical mobile SONAR rig.

Continue reading “It's in the bag – SONAR X1 on a Laptop”