Something inspiring is happening in the Dallas music scene, and Cakewalk is excited to be a part of it with SONAR Platinum. When Norman Matthew gets off the road from touring with his band Murder FM, or finishes up a major video or full length record, it’s not time to chill out. In fact for him, that’s the time when he buckles down and digs into his “little side-thing” which is a major music operation called The Sound Foundation (TSF) in Dallas, TX. Dallas has always been known to be a great music town, but Norman’s TSF has a great angle to its existence that resonates to the very core of his soul. In fact just recently, TSF caught the eye of the Ford Motor Company who took notice of Norman and his operation and were so impressed, they featured the establishment on their “Good Works” series.
If you’re reading this article, I’m sure you are aware that the Major Label system has pretty much all but collapsed. Look anywhere on the internet and you will find all the articles you can handle about how evil all the labels were, how they had this coming to them and how the lavish lifestyles of the greedy executives fostered this meltdown. But what you may not know is that “back in the day,” a good piece of that excess cash folks paid down on an $18 CD that cost $1.76 to make went right back into a pool of starving artists (not directly of course). It was called “Artist Development” and it helped pay and pave the way for many iconic artists who started out with the ole “Label Demo Deal.”
Just a few short years ago, we learned of a new up-and-coming artist who was using SONAR. After introducing ourselves and learning more, the one thing that kept resonating were the infectious melodies and counterparts embedded into his tracks. We were delighted to witness him working in SONAR, but at the same time very intrigued that he was using SONAR 8.5.
Soon after being in touch with iLan, we were able to catch up with him face to face in his studio just north of London for a night where we introduced SONAR X3 to him. It was a fun night and very interesting to watch a pro’s reactions going from 8.5 to X3 considering that undoubtedly the platforms are truly different. There were some moments of, “Whooaaah… that will save me a ton of time,” and there were moments of, “Ummm…that will take a while to get used to.” Leaving iLan to his own devices we were really unsure where he would take it.
Toggling back and forth from 8.5 to X3 for a while, iLan finally found his stride with SONAR Platinum. He told us, “After working on both 8.5 and X3, once I was on Platinum there was no going back. The basic features alone like the smart tool and Mix Recall not only save me a lot of time, but allow me to create things I could not create in 8.5. With the amount of tracks I create and pace of my workflow, the fact that Platinum is rock solid and really fast means everything to me. 8.5 always allowed me to ‘not’ sound like everyone else in my genre, and Platinum just continues that path for me.” iLan’s first full production in SONAR Platinum titled “Bigger Than Love,” a collaboration with singer/songwriter/artist Giuseppe de Luca was recently released on Anjunabeats and quickly found its way up the charts to the #1 spot on Beatport.
There is an interesting movement happening in the music industry. We have all seen it, and most are very opinionated about it… The EDM Revolution. Love it, like it, hate it – regardless, it’s here and thriving. I recently had the good fortune to spend a few very interesting days with SONAR X3 users Adventure Club; one in LA, and one in NYC, and I can honestly say that I think these guys have figured out [some sort of] a new model of the “music industry.”
Truthfully speaking, I really was unsure about what our interaction would be. I understand the EDM scene from afar and surely respect it, but I wasn’t sure what actually goes into the work behind the scenes of an EDM artist. SONAR is used by Composers, Songwriters, and Producers of all genres, but when Cakewalk found out that Adventure Club, a heavyweight EDM act was using SONAR 8.5, we were pretty intrigued. I had heard of the duo strictly from their online presence and charting activity, but I had never focused in on any of their productions. Their popularity alone on social media told me there was something different and unique about this artist, and my assumptions were correct.
If you are not familiar with Adventure Club [“AC”] they are a Canadian Elecronic Dance Music duo, composed of Christian Srigley and Leighton James, and based out of Montreal, Quebec. The duo formed while attending high school in Montreal as a hardcore pop-punk band, but later decided to move onto the more electronic sound of Electronic Dance Music (EDM) after simply getting bored with the pop-punk sound. The first song to put the duo on the map was their remix of the song “Daisy” by the American alternative-rock band Brand New, which was put on The Hype Machine, an MP3 blog aggregator website. After this track resonated deeply with EDM fans around the world, the duo was off to a solid start with a solid online fan base and foundation. What separates this group from other EDM acts is that they both are accomplished musicians with a great knack for music production in general. This translates into very solid tracks which they produce on their own in SONAR X3 Continue reading “How Adventure Club is using SONAR X3 to stay on the EDM charts and ahead of the pack”
SONAR X1′s Active Controller Technology (ACT) allows for full control over your mix and effects via hardware MIDI controller. Not only can you control mix settings like volume and pan on tracks, ACT lets you control parameters on effect and synth plugins in real time!
Coupled with the Roland A-300PRO MIDI Keyboard Controller you can fully immerse yourself in your mixes. No more “mousing around” to draw automation for a filter sweep on a synth, grab a control and get interactive.
ACT has templates for most MIDI controllers so setup is a breeze and hardware controls are already mapped to the most common parameters in all of your plugins. Want to customize the mapping? It’s as simple as pushing one button, clicking the parameters and moving the desired hardware controls. No menus needed!
Modern music production combines many different elements. Loops and samples, sequenced drums and synths, live instruments and more. In this video, you can sit in on a session where all of these elements are used to create a piece of music from start to finish with SONAR X1 Producer.
Pull up a chair, crank up the volume and see just how easy and fun it is to create music when the inspiration strikes using SONAR! After watching the video, download the content pack which includes the Track Templates and presets used in this project.
You’ve got the song, the killer drum performance and everything is ready to mix but there’s one problem. Your kick drum sounds awful and there’s no option to re record the drum tracks. Don’t panic! Using SONAR’sAudioSnap 2.0 and the drum plugin of your choice, you can turn that dud into major thud!
The success of SONAR X1 user Chris Standring’s groundbreaking 2010 CD Blue Bolero, which topped several year-end lists and produced a No. 1 single, made it tough for him to create a follow-up record; but all early indicators are showing that he managed quite nicely with the new Electric Wonderlandrecording which came out yesterday.
As of this morning, Chris woke up to find out that Electric Wonderland has hit #1 in its genre on the Amazon.com sales chart, as well as #1 on the BDS Radio Tracking Chart (Billboard) for the same genre. I would say that’s a setup for a pretty great day, especially considering the “sales” climate of the music industry in general. Electric Wonderland is a 10-song CD of original songs that fuses elements of the last record Blue Bolero’s orchestral touches with a deft jazz-pop touch that’s been a hallmark of Standring’s stellar career.
Anyone who has used the Matrix View in SONAR X1 can attest to its awesome music creation powers. But it can also be used in combination with the Browser View’s flexible audio preview routing in a DJ setup to make instant remixes on the fly!
Just like many of the members of the Cakewalk staff, part of my job requires me to travel all over the world giving trainings and demonstrations on SONAR X1 Production Suite and the other members of the SONAR family. Although shows like NAMM have dedicated machines for demos like the HP Z800, the majority of trips require that I am self contained and bring my studio with me. This means a mobile SONAR rig is paramount.
I am getting ready for a trip to the UK and thought I would share what I pack as my typical mobile SONAR rig.
Live from NAMM 2012 at the Cakewalk booth in the Roland arena, Cakewalk’s Mike Trujillo demonstrates creative music production and recording techniques with SONAR X1 Production Suite.
Mike’s demo features SONAR X1 Producer Expanded’s Browser, Track Templates, Matrix View, FX Chains 2.0, ProChannel, Session Drummer 3, and more. Plus he lays down tracks with Rapture and Z3TA+ 2, records guitar, and captures a Matrix View performance in this dynamic, unique, up-beat demonstration that’s packed with information for the initiated and uninitiated alike.