Why we introduced Lifetime Updates
With the introduction of Lifetime Updates for SONAR Platinum, there have been many theories as to why Cakewalk would take such a bold move. For us it’s simple—it’s better for customers, it’s better for us, and we believe this way of doing business is the future, so we’re embracing it today.
Some history: In the past (pre 2015), we followed a more traditional annual upgrade cycle where we released a single version of SONAR each year. This model was flawed on many levels, both for developers and end users. As developers, we’re under extreme pressure to finish a product by a certain date to meet a revenue goal – often regardless of whether it’s ready or not.
Adding a lot of features to a product in a short cycle can create problems even skilled QA teams and beta testers won’t find. Furthermore, end users have to try and learn a huge amount of information at once—which is much less efficient than learning features at one’s own pace over time.